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How 3 Big Brands Use Storytelling to Make Everyday Products Exciting

How 3 Big Brands Use Storytelling to Make Everyday Products Exciting was originally published on BruceClay.com, home of expert search engine optimization tips.

Storytelling. It’s important. I feel like you, my Internet marketing comrades, get this by now. Interruption marketing is dead, the online attention span is dwindling, content creation is up, and your brand . . . → Read More: How 3 Big Brands Use Storytelling to Make Everyday Products Exciting

SEO Newsletter: AdWords + Social Media = Amplified Reach

SEO Newsletter: AdWords + Social Media = Amplified Reach was originally published on BruceClay.com, home of expert search engine optimization tips.

Internet marketing is evolving — are you? This month’s SEO Newsletter focuses on amplifying your business’s online reach with articles explaining how to use an underutilized and under-publicized paid, local search marketing platform, AdWords . . . → Read More: SEO Newsletter: AdWords + Social Media = Amplified Reach

SEOs Discuss the Role of Brands as Publishers

SEOs Discuss the Role of Brands as Publishers was originally published on BruceClay.com, home of expert search engine optimization tips.

The SEO benefits of publishing and content marketing are huge. Google’s head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is the hallmark of a quality, well-ranking site. As brands become . . . → Read More: SEOs Discuss the Role of Brands as Publishers

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing was originally published on BruceClay.com, home of expert search engine optimization tips.

Brands — including your business or the business you work for — have a monumental task of transforming into publishers. (Because brands are publishers today.) So in your Internet . . . → Read More: To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence was originally published on BruceClay.com, home of expert search engine optimization tips.

Since 1996, Bruce Clay has been commited to ethical SEO and a passion for all things concerning search. Armed with a “be a leader, not a follower” mentality, he has helped . . . → Read More: How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence