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SEOs Discuss the Role of Brands as Publishers

SEOs Discuss the Role of Brands as Publishers was originally published on BruceClay.com, home of expert search engine optimization tips.

The SEO benefits of publishing and content marketing are huge. Google’s head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is the hallmark of a quality, well-ranking site. As brands become . . . → Read More: SEOs Discuss the Role of Brands as Publishers

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing was originally published on BruceClay.com, home of expert search engine optimization tips.

Brands — including your business or the business you work for — have a monumental task of transforming into publishers. (Because brands are publishers today.) So in your Internet . . . → Read More: To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence was originally published on BruceClay.com, home of expert search engine optimization tips.

Since 1996, Bruce Clay has been commited to ethical SEO and a passion for all things concerning search. Armed with a “be a leader, not a follower” mentality, he has helped . . . → Read More: How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

How to Build Your Brand with Google+ Hangouts On Air

How to Build Your Brand with Google+ Hangouts On Air was originally published on BruceClay.com, home of expert search engine optimization tips.

If you’re like most businesses today, you have accepted social media as a necessary part of a content-based marketing strategy. On Twitter you can communicate short-and-sweet deals, tips, news headlines, and pictures of . . . → Read More: How to Build Your Brand with Google+ Hangouts On Air

30 Smart Online Marketing Tips From SMX West

30 Smart Online Marketing Tips From SMX West was originally published on BruceClay.com, home of expert search engine optimization tips.

It’s hard to adequately describe the balance between awesomeness and intensity that happens at a multi-day search conference like SMX.

With 100-plus speakers presenting about SEO, SMM, and SEM in 60-plus sessions, keynotes and clinics, . . . → Read More: 30 Smart Online Marketing Tips From SMX West