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Site search: Too many results and not enough

by Mike Moran

I often work with clients in an area that gets very little love, yet is critical for your website: Your own site’s search function. We love to talk about Google and search engine optimization, but most of us spend almost no time optimizing our own site search. So few companies work . . . → Read More: Site search: Too many results and not enough

The Top 7 SEO Web Design Methods to Increase Visibility

by Jayson DeMers

Anyone who has Googled him- or herself understands the power and mystique of search engine results. When you run an e-commerce business, where it lands in search rankings plays a critical role in how many people are exposed to your company and its services. When businesses land near the top of . . . → Read More: The Top 7 SEO Web Design Methods to Increase Visibility

Yeah, But… I Already Rank For My Company Name

by Stoney deGeyter

Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them “Yeah, Butters.” And if you’ve been following this series, you understand why.

One of the common objections we hear is, “But we . . . → Read More: Yeah, But… I Already Rank For My Company Name

Does the Internet allow more differentiation?

by Mike Moran

If you are a marketer, you can’t ignore differentiation. Differentiation is not just about differences from the competition–it’s differences that your customers care about. Without some kind of differentiation, marketers don’t have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing . . . → Read More: Does the Internet allow more differentiation?

Not Every Piece of Web Content Is a Masterpiece–Nor Should It Be

by Stoney deGeyter

There are two types of writers:

Those who write and produce masterpieces Those who write to produce masterpieces

The difference between the two is that the first one is a better writer than the second.

Writing to Produce a Masterpiece

The writer who writes to produce masterpieces probably writes a . . . → Read More: Not Every Piece of Web Content Is a Masterpiece–Nor Should It Be