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10 Ways SEO Works for B2B Companies

by Jayson DeMers

When marketers think of SEO, they often misunderstand its relationship with B2B companies. Typically, SEO is associated with B2C organizations, since customer acquisition is focused on a positive brand user experience. It’s easy to forget, though, that marketing to other businesses still involves marketing to people and building relationships. The . . . → Read More: 10 Ways SEO Works for B2B Companies

A Simple Overview of Meta Tags

by Stoney deGeyter

It always amazes me at the number of people I come across who equate SEO with “adding keywords to meta tags.” As if SEO is a bag of magic beans that when properly placed, grow your site to a #1 ranking–you know, where the goose that lays the golden eggs . . . → Read More: A Simple Overview of Meta Tags

How Schema Helps Your SEO Campaign

by Jayson DeMers

Search engine optimization (SEO) is the internet marketing discipline that aims to increase your website or other online presence (such as a blog or social media page) and visibility within search engine results pages, such as Google and Bing. For example, if you’re a florist in Houston, your customers and . . . → Read More: How Schema Helps Your SEO Campaign

Survey: 83% of Businesses Aren’t Prepared for Online Threats

by Jayson DeMers

Following Target’s data breach, in which the financial and personal data of 40 million Americans was leaked online, cyber security has been the focal point of businesses everywhere – or so we’ve been told. A report by the Economist Intelligence Unit, however, reveals that only 17 percent of businesses are . . . → Read More: Survey: 83% of Businesses Aren’t Prepared for Online Threats

Yeah, But…I Can’t Afford SEO!

by Stoney deGeyter

In many ways I’m an extremely budget-conscious person. I don’t like spending money when I can get the same thing cheaper and just as easily. But, over the years, I began to discover a timeless truth: You truly do get what you pay for!

Unfortunately, that’s a truth I had . . . → Read More: Yeah, But…I Can’t Afford SEO!