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by Jennifer Cario (If you are new to Pinterest and don’t already have an account, make sure to read part one in this series.) Now that you’ve gotten youself up and running with a Pinterest account, it’s time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is . . . → Read More: The Super Simple Guide to Using and Marketing Through Pinterest – Part Two by Jennifer Cario Pinterest is a virtual pin board that allows you to collect images and links to things you like on the web. If you’ve ever seen someone pull out a scrapbook filled with recipe clippings or a binder full of wedding or home remodel ideas, you’ve got the general idea. The . . . → Read More: The Super Simple Guide to Using and Marketing Through Pinterest – Part One by Stoney deGeyter In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer! There is a reason people build businesses in cities surrounded by people, rather than . . . → Read More: Perception is Worth 1,001 Words by Mike Fleming Cutting through all the clutter of data, which metrics are your critical few? You probably have at most three critical few metrics that define your existence…If you can’t take action with anything, then perhaps you are using the wrong metric for your business…the simple process of identifying a metric as your . . . → Read More: Don’t Waste Time Looking at Web Data Until You Do This – Part 2 by Dave Cosper A business owner recently asked me how to go about building positive reviews in a way that would “optimize” their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, but it’s also an unavoidable subject worth addressing. Search marketers . . . → Read More: Writing Google Places Reviews to Improve Rankings |
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