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Yeah, But… I Already Rank For My Company Name

by Stoney deGeyter

Every now and then we get a call from a prospect who seems to want to try to talk themselves out of buying SEO. We call them “Yeah, Butters.” And if you’ve been following this series, you understand why.

One of the common objections we hear is, “But we . . . → Read More: Yeah, But… I Already Rank For My Company Name

Does the Internet allow more differentiation?

by Mike Moran

If you are a marketer, you can’t ignore differentiation. Differentiation is not just about differences from the competition–it’s differences that your customers care about. Without some kind of differentiation, marketers don’t have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing . . . → Read More: Does the Internet allow more differentiation?

Not Every Piece of Web Content Is a Masterpiece–Nor Should It Be

by Stoney deGeyter

There are two types of writers:

Those who write and produce masterpieces Those who write to produce masterpieces

The difference between the two is that the first one is a better writer than the second.

Writing to Produce a Masterpiece

The writer who writes to produce masterpieces probably writes a . . . → Read More: Not Every Piece of Web Content Is a Masterpiece–Nor Should It Be

Is Your Hosting Coasting? Here’s How Site Speed Affects SEO

by Jayson DeMers

Search engines consider hundreds of factors to determine search engine rankings. Many of these factors are related to a website’s content, such as its text and titles, or to the authenticity of the site itself. Several years ago, Google announced yet another consideration regarding ranking; the speed with which site visitors . . . → Read More: Is Your Hosting Coasting? Here’s How Site Speed Affects SEO

SEO is a Partnership, Not a Solo Endeavor

by Stoney deGeyter

Where do the lines of responsibility of SEOs and their clients fall? Is the SEO solely responsible for the success or failure of the SEO client? Is the client responsible for anything? Or is there reasonable argument that they both can be held responsible?

A couple years ago I wrote . . . → Read More: SEO is a Partnership, Not a Solo Endeavor