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Google Doodle Marks Lantern Festival 2012 in Taiwan, Hong Kong

The Lantern Festival was celebrated on Google’s homepages in Taiwan and Hong Kong today. The Lantern Festival falls on the 15th day of the first month of China’s lunar year to mark the end of celebrations for the Chinese New Year.

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Best Super Bowl 2012 Ads Put New Plays into YouTube Creator Playbook

The car brands and ad agencies that made the most viewed YouTube ads of yesterday’s big game have put seven new plays into the next edition of the Creator Playbook that other marketers and advertisers are likely to use again in the future.

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8 SEO Tips That Take 15 Minutes or Less

Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.

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PPC Ad Optimization: Getting Big Results from Small Changes

When optimizing a PPC ad, many changes that seem minor from a surface level, like switching placement of phrases, swapping out single words, or tweaking verbiage, can in fact represent a major change in terms of psychology and emotional impact.

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Tom Brady vs. Eli Manning: Brady Searches Top Google, Yahoo

Tom Brady and Eli Manning will renew their rivalry today in Super Bowl 46. While Manning has the edge in their on-the-field matchups, leading 2-1 including a Super Bowl victory four years ago, people searched more for Brady on Google and Yahoo.

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