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Are You Avoiding These 3 Trouble Areas in International PPC?

What are some of the most common problems international brands face in their paid search management?

3 Ways to Form More Integrated Social and SEO Teams

Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.

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Disney Dominates Halloween Keyword Ad Spend

Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says.

Bing Ads Launches Universal Event Tracking

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event.

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Mobile Ad Revenues Soar as Search and Directories Flatten Out

The IAB’s half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year.

. . . → Read More: Mobile Ad Revenues Soar as Search and Directories Flatten Out