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Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

Writing great PPC copy means keeping your ad copy fresh even if your ads have a good CTR. Here are 5 ways to get some creative and different ideas.

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Don’t Forget to Invest in Content (Not Just “Content Marketing”)

Don’t let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.

Search Agency Covario Acquired, but its Saas Tools Remain Independent

Covario will be acquired by Dentsu Aegis Network and will transition toward operating as iProspect. Meanwhile, Covario’s SaaS platform, Rio SEO, will remain independent.

Google’s My Maps Upgrade Presents Opportunities for Local Search

Google’s My Maps feature could help businesses drive in-person traffic by giving them a new tool to better market themselves to consumers searching for what’s nearby.

Amazon and Google: Friends, Enemies or Frenemies?

Reports show Amazon is Google’s biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.