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Title Tags & SEO: 3 Golden Rules

Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address; avoid overdoing the granularity; and never reuse title tags.

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Guest Blog Network PostJoint Confirms Google Penalty

Google’s Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.

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How to Identify Non-Ranking URL Page Types Using Google Site Search

Crawling a site isn’t necessarily the best first step when auditing a website, because it’s hard to quantify and prioritize that data in a way that makes sense to clients. Here’s how to use Google site search to identify non-ranking page types.

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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here’s how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site.

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One Easy Trick to Convert Website Visitors Into Leads

Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you’re trying to increase your conversion rate, try this: make one thing easier for your prospect.

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