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Google’s Effective ‘White Hat’ Marketing Case Study

There’s the safe way & the high risk approach. The shortcut takers & those who win through hard work & superior offering.

One is white hat and the other is black hat.

With the increasing search ecosystem instability over the past couple years, some see these labels constantly sliding, sometimes on . . . → Read More: Google’s Effective ‘White Hat’ Marketing Case Study

The Positive Negative SEO Strategy

There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their fault, it still took months to get . . . → Read More: The Positive Negative SEO Strategy

Bing Lists ‘Alternatives’ In Search Results

Bing recently stated testing listing ‘alternatives’ near their local search results.

I wasn’t able to replicate these in other search verticals like flight search, or on an iPhone search, but the format of these alternatives looks similar to the format proposed in Google’s ongoing monopolistic abuse case in Europe:

“In effect, competitors will . . . → Read More: Bing Lists ‘Alternatives’ In Search Results

Flip Guest Blogging on its Head, With Steroids

Guest blogging was once considered a widely recommended white hat technique.

Today our monopoly-led marketplace arbitrarily decided this is no longer so.

Stick a fork in it. Torch it. Etc.

It looks like MyBlogGuest was the “winner” – not appearing on branded terms RT @mattcutts Today we took action on a large . . . → Read More: Flip Guest Blogging on its Head, With Steroids

Handling Objections From SEO Clients

If the current war on SEOs by Google wasn’t bad enough if you own the site you work on, then it is doubly so for the SEO working for a client. When the SEO doesn’t have sufficient control over the strategy and technology, it can be difficult to get and maintain rankings.

. . . → Read More: Handling Objections From SEO Clients