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Guide To Optimizing Client Sites 2014

For those new to optimizing clients sites, or those seeking a refresher, we thought we’d put together a guide to step you through it, along with some selected deeper reading on each topic area.

Every SEO has different ways of doing things, but we’ll cover the aspects that you’ll find common to . . . → Read More: Guide To Optimizing Client Sites 2014

Google Search Censorship for Fun and Profit

Growing Up vs Breaking Things

Facebook’s early motto was “move fast and break things,” but as they wanted to become more of a platform play they changed it to “move fast with stability.” Anything which is central to the web needs significant stability, or it destroys many other businesses as a side effect of . . . → Read More: Google Search Censorship for Fun and Profit

{This | The Indicated} {Just | True} {In | Newfangled}

A couple years ago we published an article named Branding & the Cycle, which highlighted how brands would realign with the algorithmic boost they gained from Panda & leverage their increased level of trust to increase their profit margins by leveraging algorithmic journalism.

Narrative Science has been a big player in the . . . → Read More: {This | The Indicated} {Just | True} {In | Newfangled}

Building a Legal Moat for Your SEO Castle

About a month ago a year old case of an SEO firm being sued by it’s client resurfaced via a tweet from Matt Cutts.

I’d like to add something to this conversation that will be helpful for you as a service provider seeking to avoid that really, really scary issue.

Some quick background . . . → Read More: Building a Legal Moat for Your SEO Castle

Have We Reached Peak Advertising?

The internet runs on advertising. Google is funded almost entirely by advertising. Facebook , likewise. Digital marketing spends continue to rise:

Internet advertising revenues in the United States totaled $12.1 billion in the fourth quarter of 2013, an increase of 14% from the 2013 third-quarter total of $10.6 billion and an increase of . . . → Read More: Have We Reached Peak Advertising?