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Use Verticals To Increase Reach

In the last post, we looked at how SEO has always been changing, but one thing remains constant – the quest for information.

Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a . . . → Read More: Use Verticals To Increase Reach

The Only Thing Certain In SEO Is Change

SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months.

Whenever Google updates the underlying landscape, the strategies need to change in . . . → Read More: The Only Thing Certain In SEO Is Change

Measuring SEO Performance After "Not Provided"

In recent years, the biggest change to the search landscape happened when Google chose to withhold keyword data from webmasters. At SEOBook, Aaron noticed and wrote about the change, as evermore keyword data disappeared.

The motivation to withold this data, according to Google, was privacy concerns:

SSL encryption on the web . . . → Read More: Measuring SEO Performance After "Not Provided"

Loah Qwality Add Werds Clix Four U

Google recently announced they were doing away with exact match AdWords ad targeting this September. They will force all match types to have close variant keyword matching enabled. This means you get misspelled searches, plural versus singular overlap, and an undoing of your tight organization.

In some cases the user intent is different . . . → Read More: Loah Qwality Add Werds Clix Four U

Understanding The Google Penguin Algorithm

Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed.

The two people I chat most with during periods of big algorithmic changes are Joe Sinkwitz . . . → Read More: Understanding The Google Penguin Algorithm