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Which do you trust most as a source of advice on important issues? People tend to trust friends & family and the mainstream media far more than they trust websites & search engines. Vote All (1204) friends & family 37.1% (+3.0 / -2.9) newspapers 32.5% (+3.0 / -2.8) search engines 19.3% (+2.6 / -2.4) social media websites . . . → Read More: Which Source Do You Trust Most? For the following study, we asked “Does this search result have ads on it? ” to 1,000 searchers, per search results. Due to these surveys requiring a smaller image (to fit the ad unit size) we chose search results that generally had more ads on them (typically 3 or 4) so that the . . . → Read More: Consumer Ad Awareness in Search Results How many search engines do you typically use in a given month? Most people only use 1 or 2 search engines in any given month. Vote All (1223) 1 48.9% (+3.1 / -3.1) 2 26.2% (+2.9 / -2.7) 3 9.1% (+2.2 / -1.8) 4 4.7% (+2.0 / -1.4) 5 or more 11.1% (+2.3 / -2.0) There isn’t much difference . . . → Read More: How Many Search Engines? If you use a search engine but don’t find what you are looking for, which are you more likely to do? People are more likely to search again with a new keyword than they are to click onto the second page of search results. Vote All (1189) search again with a different word 55.7% (+3.2 . . . → Read More: Search Again or Click On the Second Page of Search Results? When you search, how did you pick your primary search engine? Most people use the search engine which they believe has the best relevancy, whatever their computer came with, or what a friend recommended. Vote All (1190) it has superior relevancy 30.4% (+3.0 / -2.9) the computer had a default selected 26.8% (+2.9 / -2.7) a . . . → Read More: How Did You Choose Your Primary Search Engine? |
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