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High-Quality Directories and How They Add Value to the Web

I am in the industry long enough to have witnessed both the growth and decline in the popularity of “web directory” phenomenon.

Web directories emerged prior to search engines as the means to help people discover websites online. During Google times, web directories were used to build backlinks and extra visibility for a website. Then . . . → Read More: High-Quality Directories and How They Add Value to the Web

Effective Branding: Utilising The Power Of Branding In Content Outreach

People listen to advice from people that they like and trust. In the digital age, often the people that are most trusted are those who we have never physically met. Think of your favourite tech or hotel review blog and how invaluable their advice is. I, for one, would not dare to buy a new . . . → Read More: Effective Branding: Utilising The Power Of Branding In Content Outreach

7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

August 11 we were enjoying ClickZ Live San Francisco. I did a few live coverages including one with Jim Boykin and Chris Boggs.

Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event:

1. Analytics Swiss Army Knife . . . → Read More: 7 Best Presentations from ClickZ Live San Francisco (Available for Download) #CLZSF

The Best Pinterest Analytics Tools, According To @Brandwatch

Pinterest analytics are still in their infancy, compared to other social network data tools. Considering how new Pinterest is, that is to be expected. While there are plenty of tools out there to choose from (we looked at five here), there has never been a breakdown of the best from all of them. Until now.

. . . → Read More: The Best Pinterest Analytics Tools, According To @Brandwatch

Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ

We are at ClickZ this week reporting some of the most interesting panels. And we start from one of the most popular topic: Google’s updates and penalties

Chris Boggs is first on the stage talking about the history of Google updates as well as the differences between Panda and Penguin updates

Fist Google algorithm was . . . → Read More: Google Updates (Panda and Penguin) Explained by @Boggles & @JtKoene at #ClickZ