Stoney deGeyter covered this topic recently. He approached it from the perspective of building a mental image of visitor personas. You form a persona based on a visitor’s motivation. What do they need? Why are they on your website? Once you can answer those questions, you can think about what kind of content will help . . . → Read More: Write SEO Content for Your Visitor`s Goals
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I’d like to tip my hat to two people here. The first one is Matt Goffrey. He’s written articles for SEO Chat for the last quarter, and he’s done just about everything a guest poster should do. The second one is Matt Beswick. He wrote a piece for Search Engine Journal on how to cheat . . . → Read More: Guest Posting: How to Find and Seduce Your Editor First, let me give credit where it’s due. I just finished reading a post by Michael Martinez in which he digs more deeply into this so-called basic topic than anyone I’ve seen. Martinez’s contrarian views, eloquently expressed and supported, can make any reader rethink a cherished position. If he’s right, then the way most of . . . → Read More: Title Tags: Not Just for Keywords Anymore Google webspam guru Matt Cutts explained the rationale behind Penguin in a post on the Google Webmaster Central blog. He noted that We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings. Penguin represents another improvement in our efforts to reduce webspam . . . → Read More: Penguin Joins Panda in Google Web Spam War According to a quick item from David Angotti for Search Engine Land, Facebook reported that its net income fell 12 percent in the first quarter of 2012. Looking at the previous quarter’s total revenues, the latest quarter saw total revenues fall six percent, to $1.06 billion. That may not be cause for serious concern, however . . . → Read More: Facebook Releases Negative Report Before IPO |
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