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Ford Retains Confidence in Facebook Ads as GM Quits

Automaker tells ClickZ it will continue advertising on the social site. While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

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Those Who Don’t Learn SEO are Doomed to Repeat It

by Stoney deGeyter

Pete and Repete were walking on a bridge. Pete fell off. Who’s left?

Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who’s left?

Repete? How about we just move on…

In marketing, when something works it gets repeated and repeated again and again. Never letting a . . . → Read More: Those Who Don’t Learn SEO are Doomed to Repeat It

Life After Google Penguin – Going Beyond the Name

Don’t try too hard to look for dates and names of updates. Rather, look more to the effects as Google’s algorithm evolves so you can adapt accordingly. What really matters is that Google is looking harder at link spam now, so you should be too.

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7 Time-Saving Google Analytics Custom Reports

The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what you need separated neatly into columns for some analysis that will lead to some actionable insight.

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Piwik Open Source Analytics: A Primer

With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software alternative to Google Analytics. Here are some of Piwik’s features and how it compares to other top-billing analytics packages.

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