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October 19, 2011 Office Hours

Today on Office Hours Vanessa discusses how people are both happy and unhappy with Google at the moment.

She offers a recap of Google Panda developments saying that they are using different algorithms to evaluate different websites. She describes this update as different from those of the past because instead of occurring once every 6 weeks there are 3 or 4 changes within a couple of weeks. Vanessa describes the bottom line of Panda as being focused on quality, content, usability of the site, and engagement.

Vanessa then goes on to describe the qualities of a good navigational path structure.

 

Articles and links mentioned during the show:

Google To Begin Encrypting Searches & Outbound Clicks By Default With SSL Search

Google Analytics Gains “Napoleon March” Flow Visualization Charts

 

 

Recording of this episode coming soon!